Vibrenté is a range of coloured consumables for the dental industry, produced by Surgery Direct. This is a mailer posted out to their database of practices across the UK, promoting this new range.
As it was relatively new to market, the client didn’t have much existing collateral to go off – so the brief was pretty open, their main stipulation was to highlight the colour range of their products as much as possible.
The logo was pre-existing, which is based on using the colour range in a ‘V’ shape. We implemented this in the cover design, creating a random pattern around the logo, driving home their USP of having a wide range to pick from.