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In their own words … “The Jersey Royal Company is a fully integrated produce company growing, grading, washing and packing Jersey Royal New potatoes for UK retailers. Whilst employing many traditional production methods we combine these with some of the most up-to-date technologies in potato production from around the world.”

The Jersey Royal Company wanted new packaging for their ‘Jersey Royal Pearl Potatoes’, which were to be launched for sale in supermarkets across the UK. They pride themselves on using traditional methods alongside modern farming practices, and wanted to embody a rustic farmhouse feel to reflect this. They were also keen to reference their roots on the Isle of Jersey, and wanted to implement an element of this in the design.

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