Branding and website for online retailer, Opal Home
Opal Home is an online retailer, selling stylish items for the home. These range from kitsch cushions, modernist wine coolers, vintage furniture and independent art. We were commissioned to design their new brand and full e-commerce website.
Opal Home wanted their site to be stylish and minimalistic in feel. This was key, as it allowed their products to shine and take the lime light. There should be nothing to distract from the products – but a high class feel should still be present to support the products and build positive brand recognition.
This was also to be reflected in the branding we did for them. The logo should be refined, sharp, classy – but not over complicated or contrived.
Along with the look and brand presence of the site, it was imperative that the site functions properly. It is fully integrated with Woocommerce, and has an intuative and easy to navigate customer journey – from going to the home page, navigating to the appropriate area of the shop, placing an order and paying for it.